Delivering Mobile Game Ads To 900 Million Monthly Users

Chartboost includes a Demand Side Platform as well as Supply Side Platform and mediation capabilities delivered through an SDK solution. Those are tools that advertisers use to place their ads in automated ways, as well as ways for sellers to solicit advertisers to fill their ad inventories. Join gaming leaders live this October in San Francisco to examine the next big opportunities within the gaming industry.

Click the Checkbox under Select App in order to select it for this campaign. App developers have access to analytics through the ChartBoost Dashboard that allows them to track placements, data and revenue. ChartBoost was formed by the same developers behind the popular iPhone game series TapTap Revenge. Open the Settings menu on your Fire tablet and select Device Options. The message “Installing system update” appears on the screen after the restart.

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It’s interesting that Zynga is buying Chartboost at a time when Apple is changing the rules for advertising. Apple is changing the Identifier for Advertisers so that people can more easily opt-out of being tracked. But it makes it harder to target ads at gamers who spend money, which is what game companies have had to do in the absence of great discovery on iOS devices.

Amar Medic, User Acquisition Manager

As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month. Chartboost is the leading in-app monetization and programmatic advertising platform. We reach a global audience of over 700 million monthly active users and process over 90 billion monthly advertising auctions.

Chartboost launches Helium in-app programmatic ad platform (updated) – VentureBeat

Chartboost launches Helium in-app programmatic ad platform (updated).

Posted: Wed, 20 Nov 2019 08:00:00 GMT [source]

Chartboost is one of the most dynamic monetization and discovery platforms in mobile, Gibeau said. Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost for $250 million in cash. In 2014 Chartboost was listed in the VentureBeat Index Report as one of the top 10 mobile advertising companies. Obtain the Chartboost App ID and App Signature for your app.

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Creating An Ad Campaign

InPlay is intended to create promotions that integrate with the look and feel of a particular game. The native advertising solution supports standard Chartboost features such as tracking and reporting, player targeting, and cost per impression maximization. Featuring high-definition videos, Chartboost Video enables developers to customize the design and execution of their video ad campaigns. The service is offered in conjunction with Reward Video, which awards players with virtual currency when they opt to view an offered video.

If you don’t need those images and/or videos, delete all the CSS, HTML, image, js, template and video files. It sounds as if someone was trying to develop a web page on your phone. You can check how large the ads are by, well, checking the contents of the folder itself.

what is chartboost

I have an interview and wanted to know the compensation plan and job. They’re also getting an in-house ability to stock their games with the most valuable players and reduce the inherent risk in publishing new titles. On your Kindle home screen, tap the Menu icon, and then tap Settings. After its acquisition of Zynga earlier this year, Take-Two CEO Strauss Zelnick told he expects “$500 million in annual revenue synergies” over the next few years, excluding new game releases. But the tie-up does give the combined company more visibility into how advertisers are spending and how much of that money actually reaches publishers.

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With StackPath, Chartboost can ensure that the ad is optimized for the gamer’s device no matter what it is, displaying fully and properly at the pre-determined, natural break. Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Re-confirming that the .chartboost folder can be safely deleted.

Even as newer apps and software are released, regular updates should keep your Kindle Fire tablet running for a long time. The trend of ad-powered games in the Appstore is boosted by high eCPMs across genres where our advertisers have found high-quality users from. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. Hitting gamers with ads when they expect them and are more open to what they have to say can lead to thousands and thousands of dollars in revenue in a single day for Chartboost customers. Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create promotions which display directly in a player’s gameplay environment.

Get the award-winning software developed by professionals and put your brand name on it. Glassdoor gives you an inside look at what it’s like to work at Chartboost, including salaries, reviews, office photos, and more. All content is posted anonymously by employees working at Chartboost. 83% of employees think that Chartboost has a positive business outlook. This is based on anonymous employee reviews submitted on Glassdoor.

If you do not like UX, then you can consider disabling pre-roll and post-roll settings. Then add your apps ins and out and create a network publishing campaign. Besides, the developer can generate income, negotiate business deals with other developers along with monitor and analyze sales and promotional data and so on. To operate Chartboost, the developer gets “appId and app signature” from Chartboost for each app.

To ensure the timely delivery of assets across its growing global platform, Chartboost needed a CDN that had experience serving gaming networks and its users. Game developers and Chartboost customers like High Score Hero and 1Button want to focus all their efforts what is chartboost on designing awesome games. They rely on Chartboost to help their games generate revenue. Because of this, Chartboost needs to ensure that the revenue-generating creative gets delivered on time, so advertisers keep running ads that make their customers money.

what is chartboost

Advertisers can also target relevant users with data-driven audience segmentation. Access to analytics is available, including monthly CPI insights on a global basis. Chartboost Influence can connect gaming influencers with brands to create custom video content. The performance of their content delivery remains critical to the success of their customers around the world, as well as the gamers’ experience. Chartboost uses machine learning and data science to bring together premium inventory, global scale, and audience-based targeting to optimize programmatic advertising and yields.

Senior Data Science Interview

Tap it to update your Kindle Fire software, which should only take a few minutes. As far as the update itself, it addresses several of issues found in the Kindle Fire. The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow’s opportunities, today. “That simply speaks to doing a better job using our combined one billion-person consumer database, doing a better job with data analytics their Chartboost platform,” Zelnick said.

For Advertisers

But mobile is increasingly where the money is, with $93 billion in 2021 revenue compared to $37 billion on PC and $50 billion on console, according to NewZoo. That’s of course why Take-Two bought three different mobile games studios before Zynga, and a key driver of Take-Two’s acquisition of Zynga. ChartBoost offers publishers and mobile app developers the ability to monetize their audience through a simple SDK. When a user runs an app, it displays impression video or rewarded video add and when the user clicks on the ad then the developer gets money from the Chartboost company.

Interstitial ads need to be locked, loaded, and ready to play at the exact moment the game’s developers have determined for them to appear. The importance of timing and consistency in delivery cannot be overstated. Game developers like High Score Hero and 1Button develop their games for placement of interstitials at points in the game when a player is expecting a pause. A natural break in the action is what developers are looking for when deciding where to place these ads, which is why interstitials are often found between levels or when switching activities in a game.

InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices. Chartboost is the largest in-app monetization and mobile advertising platform reaching more than 900 million unique users every month across more than 300,000 mobile apps.

On the mobile side, while it seems more open — just publish a game and go — it could even be harder. And while I spoke to Zynga and Chartboost before this latest acquisition came to light, it’s very relevant to the future of the combined company. has been bringing you the latest technology news, reviews and guides for over 10 years now.

Chartboost is a leading in-app programmatic advertising and monetization platform. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. Chartboost unified advertising platform offers mobile app marketers premium inventory, global scale, audience based targeting, and an expert team to run successful advertising campaigns. Chartboost is the largest development platform powering the business of mobile games. Chartboost empowers developers to find new players and monetize their games, by providing them with the tools and analytics to make smarter decisions.

Zynga’s ongoing investment in ad tech was particularly appealing to Take-Two. With Chartboost on board, Zynga is able to extend its focus to monetization and acquisition for itself and for marketers. But don’t call Zynga – which itself was acquired by Take-Two Interactive in January for $11 billion – a “content fortress,” says Scott Koenigsberg, Zynga’s chief product officer. The philosophy is, if the gamer isn’t in a hurry, they’re less likely to feel interrupted and more likely to consider what the ad has to say.